Market & Competitive Research and Analysis Handbook

Know your competition. Build data-driven strategies. Meet market demand and user trends.

The Digital Market & Competitive Analysis Handbook is your essential guide to dive deep into your market and analyse trends and insights.

Whether you’re building a new brand, launching a digital product, or entering a new market, this 35-page interactive handbook helps you take smart, structured steps — from research to actionable insights.

How You’ll Benefit
This guide gives you the exact framework I use in real-world digital marketing projects — covering both market understanding and competitor analysis.

You’ll gain guidance on:
✅ Who your real competitors are
✅ What the market demands
✅ How your audience behaves and what they expect
✅ Where your positioning can stand out

📘 Inside the Guide
This is more than a reading material — it’s a workbook and a strategic toolkit in one.

You’ll get:
🧭 A step-by-step roadmap to run your own competitive research
🛠 Links to free tools for SEO, advertising, social media & audience research
📊 Pre-built, ready-to-use worksheets (Google Sheets) to structure your audits
📈 Expert guidance on how to turn data into strategy

🔍 Topics Covered
Every key area you should research is included:
• Competition Mapping
• Brand Visibility & Recognition
• Audience Behavior, Demographics & Geography
• Website Structure & UX
• Mobile App Presence
• Social Media Strategy & Engagement
• Advertising Creatives & Platforms
• SEO Performance, Keywords & Backlinks

Each topic comes with its own instructions, tool suggestions, and real applications.

Who Is This For?
Perfect for:
• Digital marketers and strategists
• Marketing teams
• Solopreneurs and startup founders
• Etsy / Gumroad sellers entering new niches
• Content creators and educators building their brand
• Anyone tired of guesswork and ready to market smarter

Bonus Included - You’ll also get access to:
✨ Pre-filled worksheet templates to organize your research
📚 A curated list of free tools (Google Trends, Similarweb, Think With Google, etc.)
📌 Links and examples for real-world application across industries

📄 This guide is 35 pages in total designed for action.

This isn’t just a guide you read once. It’s a resource you can come back to, every time you’re building something new.

Use it before launches, campaigns, rebranding, or anytime you need strategic clarity.

👉 Ready to do research that actually fuels growth?
📥 Grab your handbook today and start your research instantly.

Or you want to have it done, I'm also here for you! 👩‍💻

Please do not hesitate to contact me for any questions.