2026 Marketing Strategy & Planner Guide

2026 Marketing Strategy & Planner Guide (Editable PDF + Bonus Sheets)

Plan your entire marketing year with clarity, strategy, and focus.

This all-in-one editable PDF is not just a planner. It’s your marketing playbook, designed to help you build a solid foundation, align your campaigns, and stay on track throughout the year.

📘 What’s Inside?

The guide is divided into two main parts, each packed with practical frameworks and templates you can use immediately.

🔹 PART 1: Strategy & Foundation

Lay the groundwork for everything you do. These pages help you build a clear and aligned marketing strategy before jumping into execution.

Includes:
• Brand and business clarity
• Value proposition builder
• Audience segmentation
• SWOT analysis
• Market and competitor insights
• Business and marketing goal setting
• North Star metric and KPI planning
• Marketing funnel mapping
• Audit templates for your current channels

🔹 PART 2: Planning & Execution

Translate your strategy into action with structured planning tools for content, channels, and campaigns.

Includes:
• Annual marketing calendar
• Channel planning templates
• Content strategy and content pillars
• Campaign planning by objective, market, and format
• Media buying budget planner (with editable Google Sheets)

💡 Bonus: Ads Media Plan (Google Sheets)

You’ll also get a fully structured digital spreadsheet to plan and manage your media buying and paid campaigns.

Includes tools for:
• Monthly and yearly media planning
• Campaign-based budgets
• Audience segment allocations
• UTM tracking and pacing
• Creative planning and search insights

🎯 Who Is It For?

Perfect for:
• Marketers, strategists, freelancers
• Creators, coaches, consultants
• Small business owners and founders
• Anyone planning content and campaigns in 2026

Whether you’re launching a business or managing a growing brand, this guide keeps you organized and aligned.

📂 What You’ll Receive
• Editable PDF (32 pages)
• Google Sheets link (Ads Media Planner)
• Reusable templates and planning systems
• Lifetime access for ongoing use